Privacy Policy

Last updated: January 29, 2026

SKULLTRESS™ by Skulltress GmbH operates this store and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). SKULLTRESS™ by Skulltress GmbH is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal data as defined by the Swiss Data Protection Act (DSG) when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall take precedence with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data,” we are referring to information as defined in Art. 5(a) of the DSG that relates to an identified or identifiable natural person. Personal data does not include information that has been collected anonymously or anonymized in such a way that it is not possible to identify or associate it with you. Depending on how you interact with the Services, we may collect or process the following categories of personal data:

  • Contact information, including name, mailing address, billing address, shipping address, phone number, and email address.
  • Financial data, including credit card, debit card, and financial account numbers; payment card information; financial account information; transaction details; payment method; payment confirmation; and other payment details.
  • Account information, including username, password, security questions, configurations, and settings.
  • Transaction information, including the items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
  • Communication with us, including the information you provide when communicating with us, such as when you submit a request to customer support or sign up for our newsletter.
  • Device information, including information about the device, browser, or network connection, IP address, and other unique identifiers.
  • Usage information, including information about your interaction with the Services, such as how and when you interact with or browse the Services, which pages you visit, how long you stay on pages, and which links you click.
  • Marketing and analytics data, including information about your preferences, interests, and behavior in relation to our marketing campaigns and advertisements.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you: We collect data, for example, when you create an account, access or use our services, communicate with us, sign up for our newsletter, or otherwise provide us with your personal data.
  • Automatically through our services: We collect data from your device, when you use our products or services, or when you visit our website, as well as through the use of cookies and similar technologies.
  • From our service providers: We collect data, among other things, when we engage service providers to implement certain technologies, and when they collect or process your personal data on our behalf.
  • From our partners and other third-party providers

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your use of our website. Cookies are small text files that are stored on your device. We use the following types of cookies and tracking technologies:

Google Analytics & Google Ads

We use Google Analytics and Google Ads from Google LLC (or Google Ireland Limited for users in the EEA and Switzerland) to analyze the use of our website and optimize our advertising efforts.

Google Analytics collects information about how visitors use our website, including:

  • Pages visited and time spent on site
  • Visitor origin (geographic and referring websites)
  • Devices and browsers used
  • Demographic characteristics and interests (if enabled)

Google Ads allows us to:

  • Measuring the effectiveness of our advertising campaigns
  • Remarketing (displaying ads on other websites based on your visit to our website)
  • Conversion Tracking
  • Creating similar audiences

Google uses cookies and collects IP addresses. This data may be transferred to Google's servers in the United States. Google is certified under the EU-U.S. Privacy Shield Framework.

Legal basis: Your consent (which you can provide via our cookie banner).

Options for filing an objection:

  • Browser add-on to disable Google Analytics: https://tools.google.com/dlpage/gaoptout
  • Google Ads settings: https://adssettings.google.com
  • Opting out via our cookie banner

For more information, please see Google's Privacy Policy and the Google Ads Data Use Policy.

Brevo (formerly Sendinblue)

We use Brevo by Brevo GmbH (formerly Sendinblue GmbH) for our email marketing and to send out newsletters.

When you subscribe to our newsletter, the following data will be transmitted to Brevo and stored there:

  • Email address
  • Name (if provided)
  • Date of registration
  • IP address at the time of registration
  • Information about opening and clicking on emails (tracking)

Brevo uses this information to send newsletters on our behalf and to analyze the effectiveness of our campaigns. The data is processed on Brevo’s servers in the EU (Germany and France).

Legal basis: Your consent, which you provide when you sign up for the newsletter.

Right to opt out: You can unsubscribe from the newsletter at any time by clicking the unsubscribe link in each email or by contacting us using the contact information provided below.

For more information, please see Brevo's Privacy Policy.

Other cookies

We also use:

  • Essential cookies: Required for the website to function (e.g., shopping cart functionality, session management)
  • Functional cookies: Enable advanced features and personalization
  • Marketing cookies: Set by our advertising partners to create a profile of your interests

You can adjust your cookie settings at any time via our cookie banner or block cookies in your browser settings. Please note that disabling cookies may affect the functionality of the website.

How do we use your personal data?

Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:

  • Providing, customizing, and improving our services: We use your personal data to provide you with our services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, saving your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, allowing you to leave reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
  • Marketing and Advertising: We use your personal data for marketing and advertising purposes, such as to send marketing and promotional communications via email, text message, or mail (including newsletters via Brevo) and to display online advertisements for products or services related to the Services or other websites (including personalized ads via Google Ads), including based on items you have previously purchased or added to your shopping cart, as well as other activities related to the Services.
  • Analysis and Optimization: We use your personal data (including data collected via Google Analytics) to analyze user behavior, measure the performance of our website, identify trends, and continuously improve our services.
  • Security and Fraud Prevention: We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our services. If you decide to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other login credentials with anyone else.
  • Communication with you: We use your personal data to provide you with customer support and effective services, respond promptly to your inquiries, and maintain our business relationship with you.
  • Legal grounds: We use your personal data to comply with applicable Swiss law or to respond to lawful legal processes, including requests from law enforcement or regulatory authorities; to investigate or participate in civil investigations, potential or actual legal disputes, or other adversarial proceedings; and to investigate potential violations of our terms or policies or to enforce the terms and policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

  • Service provider: Vendors and other third parties that provide services on our behalf, including:
    • Shopify: E-commerce platform and hosting
    • Google LLC / Google Ireland Limited: Web analytics (Google Analytics) and advertising (Google Ads)
    • Brevo GmbH: Email Marketing and Newsletter Distribution
    • Other service providers for IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping
  • Business and marketing partners: We share personal data with business and marketing partners who provide marketing services to you and display advertisements to you. For example, we use Shopify and Google Ads to support personalized advertising through third-party services based on your online activity across various retailers and websites. Our business and marketing partners use your data in accordance with their own privacy policies.
  • With your consent: When you ask us to share certain information with third parties, or otherwise give your consent to do so—for example, to deliver products to you, or when you use social media widgets or login integrations.
  • Group of Companies: We share personal data with our affiliates or otherwise within our group of companies.
  • Legal and business reasons: In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Integration with Shopify

The Services are hosted by Shopify, which collects and processes personal data regarding your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services is shared with Shopify and with third parties, who may be located outside of Switzerland, in order to provide and improve the Services for you.

To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our store, other merchants, and Shopify.

Under these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or are not controlled by us, you should review their privacy and security policies, as well as their other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites.

Information that you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without any restrictions on its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Data on children and adolescents

The Services are not intended for use by individuals under the age of 18, and we do not knowingly collect personal data from minors. Under Swiss data protection law, individuals aged 13 and older are able to consent to certain data processing activities themselves. If you are the parent or legal guardian of a child or adolescent who has provided us with their personal data, you may contact us using the contact information provided below to request the deletion of that data.

Data Security and Storage

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration. Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee absolute security. In addition, information you send to us may be exposed to risks during transmission. We recommend that you do not use unsecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations (e.g., commercial and tax retention requirements in Switzerland, which are generally 10 years), resolve disputes, or enforce other applicable contracts and policies. Marketing and analytics data are deleted as soon as they are no longer necessary for the purposes for which they were collected.

Your rights and options

Under the Swiss Data Protection Act, you have the following rights regarding your personal data. However, these rights are not absolute and may be subject to restrictions in certain cases:

  • Right of access: You have the right to request information about whether we process personal data about you and, if so, what data we process.
  • Right to rectification: You have the right to request that we correct any inaccurate personal data we have stored about you.
  • Right to erasure: You have the right to request that we erase the personal data we have stored about you, provided that this does not conflict with any legal retention obligations or other legitimate interests.
  • Right to data access or portability: You have the right to receive a copy of the personal data you have provided to us in a commonly used electronic format and, where applicable, to transmit this data to another controller.
  • Right to object: You have the right to object to the processing of your personal data, particularly for direct marketing purposes.
  • Withdrawal of Consent: If you have given us your consent to process your personal data (e.g., for cookies, newsletters, Google Analytics), you may withdraw that consent at any time with future effect. The withdrawal does not affect the lawfulness of the processing carried out prior to the withdrawal.
  • Managing communication settings: We may send you promotional emails and newsletters. You can opt out of receiving these emails at any time by:
    • Use the unsubscribe option included in the emails we send you
    • Customize your newsletter settings in your account
    • Contact us using the contact information provided below
    If you choose not to opt in, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.
  • Cookie settings: You can adjust your cookie preferences at any time via our cookie banner or opt out using the links above for Google Analytics and Google Ads.

You can exercise these rights by contacting us using the contact information provided below. For more information about how Shopify uses your personal data and what rights you have, including rights regarding the data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. If necessary, we may need to verify your identity before we can process your requests. You may also designate an authorized representative to submit requests on your behalf to exercise your rights. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have any concerns about how we process your personal data, please contact us first using the contact information provided below. You also have the right to file a complaint with the Federal Data Protection and Information Commissioner (FDPIC):

FDPIC
Feldeggweg 1
3003 Bern
Switzerland
Tel.: +41 58 462 43 95
Email: info@edoeb.admin.ch
Website: www.edoeb.admin.ch

International broadcasts

Please note that we may transfer, store, and process your personal data outside of Switzerland. This applies in particular to transfers to:

  • Shopify (servers worldwide, including the U.S. and Canada)
  • Google LLC (servers worldwide, including the United States)
  • Brevo GmbH (servers in Germany and France)
  • Other service providers that may operate their servers in other countries

When transferring personal data abroad, we ensure that adequate data protection is guaranteed. We do this by:

  • Transfer to countries with an adequate level of data protection as determined by the Federal Council (e.g., EU/EEA countries)
  • Use of standard contractual clauses or other appropriate safeguards
  • Certification under the EU-U.S. Data Privacy Framework (e.g., Google)
  • Your express consent

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website.

Contact

If you have any questions about our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us:

Skulltress GmbH
Stallikonerstrasse 25
8903 Birmensdorf ZH
Switzerland
Email: mail@skulltress.ch

Under the Swiss Data Protection Act, we are the controller responsible for processing your personal data.